Where Should Those Posters Go?

Knowing where an advertisement needs to be is often just as important as the time and money you spent on designing and commercial printing. For posters, this can be one of the end all most important aspects.

For some styles of advertising you know exactly where you need to put it. Postcards and catalogs get sent right to a person’s home. Flyers and business cards are usually handed out in person, and brochures are often kept at your building or sent through the mail.

But a poster needs to be put up in a specific location and remain there for a long time. If that location isn’t right, or doesn’t fit for your particular field, that poster isn’t going to be accomplishing much of anything.

So how does one decide where those good places are? Knowing your customers is the first and most obvious starting point.

Do you have a niche market, or are you in a very specific industry? Are your posters meant to target only those who are already in your market or are you trying to expand out into new areas?

These are important questions to have answers to before you get started, because if you don’t know who the people are you’re supposed to be appealing to than how are you supposed to know where to find them?

You can go as far as interviewing people if you really wanted, talking to your customers and asking them what they enjoy doing in their free time. No matter what I’d take the time to do some proper research into what makes your customer’s happy.

Find out other activities connected with your industry that you might be able to target. The caricature of the lawyer hanging around the hospital to pick up people willing to sue exists because it pokes fun at the idea of a company looking at the very places their potential customers are at.

But there is good advice in the joke, in that if you want to pick up more customers you have to know where they’re at first.

This might apply to coffee shops or specific stores or restaurants. Maybe your clientele frequents the golf course, or maybe they have a certain store they like to shop at. Start working some ideas through your head about what you’ve heard from people or have seen from people before, and from there get started on some good locations to put up your posters.

You might as well get your money’s worth out of that commercial printing by knowing that your posters are going up somewhere they’ll be able to do the best job. All it takes is a little research to ensure that you’ll be able to accomplish the greatest results with your posters.

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