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Posted on July 4, 2009 by Dustin Schwerman | Posted under Web Design
Why Go Green?
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The problem, I imagine, that a lot of business and home owners have about getting "green certified" is that one of the big promises - cash savings - seems immediately challenged by the initial investment required. Add to that the time and hassle of switching out things like all your lights, or your air conditioning, or certain parts of your plumbing, and it just doesn't seem to be worth it. The thing is, the savings are meant to be long-term. Green certification is more an investment for future savings than an immediate way to turn a profit. And, as with any investment, it involves spending initial capital in hopes of long-term benefits. The good news is, while many investments sometimes seem like more of a long-term gamble than a delayed but profit-generating return on the money spent, the returns of going green are pretty much guaranteed from the start. The equations are all done, the variables determined; going green isn't about betting on finding the right math, but about plugging the most advantageous numbers into the equation. The way it works is that there are technologies - LED lights, water-saving bathroom accessories, and so on - that work as well as or better than more common counterparts, but use up less energy or other resources. The reduction in resources used is not only better for the environment, but it also means you are paying less, month to month, than you would for your normal expenditures. In many cases, they also require less frequent replacements as well. The problem is that getting the new technology installed means buying the new devices, which can be significantly more expensive than the normal items. A single LED light bulb, for example, could quite easily cost in the vicinity of $50.00, but could easily last for fifty times as long as a normal bulb, and use around a tenth the energy. That's where the savings comes in; take the monthly cost of the electricity it takes to light your business, and reduce it by around 90%, while simultaneously knowing you won't have to purchase and change out lights again for somewhere around a decade or two. The value of going green is clear if you look at the numbers and are willing to wait a year or two for the savings to overcome the initial investment. Naturally, the more energy you use regularly, the greater the savings - but also, the higher the initial cost. It might, thus, not be economically feasible for every business to make the immediate switch to green energy. However, if you've been thinking of investing some money into your business, becoming certified green is an option with returns that can be easily calculated based on your current energy usage. About The Author: Dustin Schwerman is the head web designer for Truly Unique Website Design. Truly Unique works on websites of all varieties; their clients may offer products and services ranging from LED streetlights to tactics for filling vacancies. |
Tags: GREEN, CERTIFICATION
