Why Should You Use Web Standards?


The concept of web standards or creating websites that comply with the W3C standards is a fairly new concept and designers and developers are only waking up to realize its importance. And if you belong to the same class, here are some reasons why should spend some time to learn it and make use of it consequently.

Make yourself look professional
Your professionalism is reflected by your ability to keep up with the new trends and changing faces of technology. If your knowledge and skill set is current and up to date, your potential customers will have more faith in your credibility and professionalism.

Make your clients look good
By making use of web standards and other accessibility features, your clients’ website will be able to cater to large sections to audiences including people with disabilities, Mac users and cell phone users. Just about everyone will be able to find information about their products and services and make use of them.

Maximize the number of potential visitors
Internet users use several browsers to browse online. Therefore, it is absolutely necessary that your website works on a majority of the. Building a website that is compliant with the web standards will make sure that it works on all the popular browsers and maximum number of users can have access to it.

Faster loading and reduced bandwidth usage
It is very important for a website to load in least possible time even with reduced bandwidth. Table-and-spacer-image-based tags are much larger as compared to well structured markup code that clearly separates content from presentation. Your visitors will be able to download documents faster.

Provide the foundation for accessibility
Web standards don’t guarantee accessibility to all the parts of the website to disabled people. However, it is a starting stone on which you can always build upon. Make sure you have valid documents that are well structured and semantic.

Improve search engine rankings
Search engines look for quality content and they have brownie points for good content that has clean and well structured mark up codes to back it. This will not only improve your search engine rankings but also increase the traffic inflow to your website.

Make your markup easier to maintain
Web standards make use of clean and well structured markup codes and this facilitates easy management of content on the website. It’s also a good deal to use CSS to control the website layout and make changes therein.
Future-proof content
Using web standards and separating content from presentation makes sure that the content will be readable in the times to come.

Good business sense
The benefits of maintaining and adhering to the web standards forms for a sound business decision as well as it guarantee website owners a multitude of advantages, namely:
• Increased visitor traffic
• Faster website
• Higher ranking in search engine results
• Positive publicity

It’s the right way to do things
The web standards are a set of code of ethics that dictate the features of ‘ideal’ websites. Adhering to it not only gets you profitable results but also it is just the right way to make websites.

Maneet is the Director of LeXolution IT Services, a top notch web solutions company in India that caters to the web based needs of its clients. He has been in the industry for over 10 years and has substantial expertise in website design & development services , website maintenance and internet promotion. For more information about the author and the company, please visit www.lexolutionit.com


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