Winner & Associates’ Experience

Winner & Associates offers all of the services that organizations need for their image management and communications campaigns. The firm has been in business for more than three decades and has extensive experience working with clients from a variety of industries.

Winner & Associates’ Experience

Some of Winner & Associates most prominent clients operate in fields like energy, transportation, utilities, science and technology, gaming, environment, mining, sports, and entertainment. The firm began offering consulting services to political campaigns in 1975 and has grown to include a long list of awards, services, and clients.

Winner & Associates is well known for the multiple media formats that it offers clients, but it might be most respected for its documentaries. The firm has won multiple awards for films such as:

• Pechanga, Our Story Continues (2008) 
  Client: Pechanga Band of Luiseno Indians 
  Awards: Aurora Platinum Best of Show, Gold Sabre Award for Best Documentary
  
  
• Alaska, Man and Nature in Prince William Sound 
  Client: ExxonMobil/Alaska 
  Award: WorldFest Charleston International Film Festival Gold Award 
  
  
• It’s Not Just Racing (2008) 
  Client: Los Angeles Turf Club (Santa Anita Park) 
  Awards: Aurora Platinum Best of Show, Summit Gold, Telly Bronze

A Cold Eyes Perspective

Winner & Associates uses a cold eyes perspective to identify potential barriers that could make it difficult for clients to communicate with target audiences. This perspective allows the firm to take a frank assessment of a client’s needs and determine tactics that will neutralize opposing perspectives with influential messages.

A Focus on Research

Winner & Associates also uses up-to-date research to determine the most effective ways to communicate with targeted demographics. First, the firm gathers information from the client to create clear business goals. The firm then uses its own independent research and research from Publicis Group offices around the world to determine which media formats and messengers will influence an audience most.

The firm continues performing research even after a campaign has begun. Opinion polls, interviews, and document analysis allows Winner & Associates to measure the effectiveness of a campaign.

Media Formats for Communication Campaigns

Many organizations rely on the synergistic effects of multiple media formats. Winner & Associates recognizes that using several types of media in the same campaign can influence audience members more easily than campaigns that restrict themselves to one format. Winner & Associates offers services and products that include

• Hour-long documentaries
  
  
• Television ads
  
  
• Radio ads
  
  
• Web pages with new media applications
  
  
• Informational brochures
  
  
• And print ads

Campaign Proposals

Winner & Associates offers customized campaigns for each client. These campaign proposals include timelines and budgets that help clients choose the strategies that are best for them. Some clients choose to spend less money on campaigns that take more time to persuade their target audiences. Others prefer using the most up-to-date media formats to educate and persuade their audiences quickly.

All of Winner & Associates’ campaign proposals are based on unique research for each client, so they never have to worry that some techniques are inferior to others.