Cherrie Fishlowitz's Articles

  • Downline Appreciation, Time To Lose The Step Up Or Step Aside Mindset
    Over and over I have heard sponsors and uplines publicly state that they keep their focus on the team members who are producing and don't have time to waste on those who only produce a small commission each month. It's a "step up or step aside" ego trip that makes me angry.

    From the ethical standpoint, we owe it to everyone on our team to provide the same quality of time and support, not just to the performers.
  • Home Based Business, MLM And Direct Marketing - Are You Selling A Dream Or Creating A Nightmare?
    Owning a Business is the dream of many people. MLM is an affordable way for the average person to start a home based business. The way you promote your home based business opportunity and train your downline will define if you are perpetuating a dream or facilitating a nightmare.
  • How my Home Business Benefited my Life in a time of Crisis
    Clearly a business that is in profit is something to enjoy, but the major benefit was realized late last year when I suffered a catastrophic health event that put me in the local ICU. You may be wondering how that could possibly be a benefit for my business and the truth is that on the surface it would seem to be a horrible event for me personally as well as for my business.
  • How to Combat the Bad Reputation of MLM
    The reputation of MLM (Multi Level Marketing) and the Direct Marketing industry has suffered greatly through the years. It's up to those in our industry to facilitate the change of that perception of our industry from that of a used car salesman to viable business opportunity.
  • Taking Control, My Three Step Personal and Business Evolution
    In early 2007, I was unceremoniously removed from a leaders board and had my moderator privileges taken away from a team board. Both of these events occurred without explanation and to this day I don't know the reason why these decisions were made.
  • The Ethics Of Sending Your Downline To Company Functions
    While preparing for the last company function, I had to stop and evaluate my own ethics and leadership in telling my downline to do everything they could to make it to the company function. Ultimately it's not my decision, but it is up to me to be truthful with my downline.

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