Dolly Kapil's Articles
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7 Ways In Which You Can Overcome Excuses for Not Marketing Your Website by Writing Articles
Wannabe writers, are full of excuses as to why they aren’t writing yet. Many of these excuses can be changed to proactive statements with a mere switch in attitude and perspective.
How many times have you read an article, and said to yourself, “I could have written this.” Well, why don’t you?
Advertising Methods: Understanding & Implementing Key
Being the Public Relations' Director for a major, online holistic journal, I often find myself brainstorming new and creative ways of marketing, and making our site not only visitor/client-friendly, but informative and entertaining as well. While we offer a broad array of alternative healing arts' schools, I wanted to explain exactly how successful marketing can lead to maximum, effective exposure.
Advertising On A Budget -- Using Print To Drive Traffic Online
I decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddings.com.
PWC is an online resource guide for couples planning their weddings. Along with a ton of information for brides and grooms, the site includes a resource guide where local businesses can advertise their products and services.
Deciphering Marketing Lingo for Small Business Owners
Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business.
Effectively Completing the Operations Plan Section of Your Business Plan & How To Get Your Contact D
The Operations Plan is a critical component of any business plan as it presents the Company’s action plan for executing its vision. The Operations Plan must detail 1) the processes that are performed to serve customers every day (short-term processes) and 2) the overall business milestones that the company must attain to be successful (long-term processes
Soup to Nuts” Holiday Entertaining Guide
(ARA) - As the holidays approach, it’s natural for us to feel both festive and frantic and increasingly stressed as our list of errands gets longer than Santa’s. To make sure that this season is about true holiday spirit and joyous time with family and friends, heed the sage advice of an entertaining expert who shares her simple secret . . . serve soup
What Is Page Rank?
Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match the information you are searching for on Google, you come up with 10,000 pages of information
Why You Need a Business Planning System NOT a Business Plan
When someone mentions business planning we have been conditioned to think about writing a business plan. There are hundreds of books and articles, tons of software, an army of consultants, and a multitude government programs to help you write a business plan. There are virtually no resources to help you set up what today’s business environment really demands – a continuous, ongoing planning system
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