Gihan Perera's Articles in Arts and Entertainment - ArticleClick.com

Gihan Perera's Articles in Arts and Entertainment

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So What? Converting Features Into Benefits Make sure that the words you use on your Web site are benefit-oriented rather than feature-oriented. Instead of telling your potential customers what your product can do (features), tell them what it can do for them (benefits). In other words, describe the product in terms of the result it offers rather than the product itself. Get Over It! A friend of mine was recently lamenting the fact that he spends too much time trying to persuade people to take action. He said he would much rather tell them to "get over it" and accept the need for his services, and then he could help them really make a difference.

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