Gihan Perera's Articles in Email Marketing

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  • Don't Assume They Will Buy on Their First Visit
    Many Web site owners put all their eggs in one basket. They assume that somebody will visit their Web site, read all about the products and services on offer, and immediately make a decision to buy.

    That's almost always a mistake. Not every site visitor is ready to buy. Sometimes it takes more than one contact (some research indicates that it takes up to 6 or 7 contacts) until they are ready to move from being an interested prospect to a paying customer.
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