Gihan Perera's Articles in Internet Marketing

  • Sell Umbrellas When It's Raining
    During my recent trip to Europe, I spent four days in Rome. Unfortunately it rained pretty much all four days I was there.
  • How to Negotiate The Best Speaking Fee Every Time
    On a forum for speakers, one of the participants raised the question about whether to stand firm on fees or whether to reduce them under certain conditions:
  • What Are YOU Worth?
    In my recent two-day Internet marketing Boot Camp in Auckland, one of the most important questions raised was, "How do I find the time when I've got so much else going on in my business?"
  • Who are the People in Your Neighbourhood?
    Understand the relationship that you have with people who interact with your business.

    Broadly, they fall into three categories:

    The top group, which I call "friends", are your customers - that is, people who have paid you in the past for your products and services.
  • Ask and You Shall Perceive
    How to find hot markets and responsive customers

    How to get high-quality traffic to your Web site - FAST

    Here's the single most important secret for successful marketing:
  • Are You Ready To Go International?
    Although North Americans were the dominant population on the Internet, that has now changed, and the rest of the world has caught up rapidly. And while English is still the most widely used Internet language, it's not the language of choice for many, many Internet users.
  • Hello? Hello? Is There Anybody Out There?
    I read about a survey of major consumer companies with Web sites. The survey was looking at how well the Web sites received and responded to customer comments. According to the survey, more than half of their Web sites either had no way for people to make an enquiry on-line or - if they did have such a method – they didn't bother responding within ten working days.
  • Don't Sell Too Soon
    Listen to this article:


    MP3 File
    (from the Expert's Gold podcast)

    When people search the Web, most of them are asking the question "How can I do X?", not "Where can I buy X?" If you treat your site visitor by answering their question rather than promoting your service, you're serving them better. You'll also be way ahead of practically everybody else in your market! While they're pushing products, you'll be building high-value relationships.
  • The Ten Secrets For Successful Internet Marketing In the 21st Century
    Internet research group Netcraft reported that there are now over 100 million Web sites on the Internet. That's a far cry from the few hundred that were around when I first started using the Web in 1995.

    In that time, the rules have changed. Things that used to work even a few years ago no longer work now. That's why I've decided to list these "Secrets" for successfully marketing yourself on the Internet now.
  • Reach New Markets
    One of my clients recently created a new bundle of products and wants to find other people willing to sell them on her behalf. In return, they get a hefty commission.

    She asked me for some advice about how to best approach these people, and how to convince them to be part of her extended sales force.

© 2008 ArticleClick.com Free Articles - All Rights Reserved