Gihan Perera's Articles in Internet and Businesses Online - ArticleClick.com - Free Articles Directory

Gihan Perera's Articles in Internet and Businesses Online

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Engage Your Visitors Immediately Let's face it. Most Web sites are boring. Research about Internet users shows that if you don't capture your site visitor's attention within 8 seconds, they will leave - probably never to return. Yep, eight seconds is all you've got. That's the average time that an Internet user takes to make a decision about whether to continue looking at your site or - with one click of their mouse - go somewhere else. Spin: Turn One Idea Into Many Products When I talk to experts about creating information products, the most common complaint I hear is, "I don't have the time!" Is that true of you as well? If so, maybe you're not taking full advantage of the material you've already created. Creating new material is fun - and important. But don't overlook the opportunities to take your existing material and spin it into other forms. I'll give you a specific example ... Google, Oprah, The Secret and You I'm sometimes surprised when people talk about the cost of something without any reference point. For example, when they hear that advertising on Google might cost them $10 a day, they will say, "It's too expensive". My response: Compared to what? Sure, $10 a day is expensive if it ends up getting you $5 in return. But if it makes you $11 a day, it's worth it, isn't it? Start Before You're Ready I do have a (small!) claim to fame in the history of the Internet. In 1991, when I was a software designer for a small company in Perth, we won a contract to build software for an optical fibre undersea cable system between Hong Kong and Taiwan. As part of that project, I spent six weeks in Hong Kong doing the final installation and testing of our system. It was among the most challenging times in my work life (we regularly worked 17-hour days), but was also very rewarding. Stop Working So Hard! One of the biggest problems experts face is that they try to do too much themselves. Instead of focusing on what they do best - thinking about their ideas and expressing them to others - they get caught up in the itsy bitsy stuff of creating the products. Things like proofreading, editing, administration, formatting, even the writing itself. If you've ever fallen into this trap, there's light at the end of the tunnel - and it's called Elance.com.

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