Gihan Perera's Articles in Marketing

  • Tell The World
    I was recently listening to a presentation I made to the National Speakers Association of Australia way back in 1998.
  • What is the Ideal Length for a Teleseminar?
    The second most common question people ask me about teleseminars is about how to design an effective teleseminar (The most common is about how to make the technology work, but I'm not going to cover that here). In particular, many people would like to know the ideal length and the right mix of talking and audience participation.
  • One Great Idea or One Trick Pony?
    The theme of this year's National Speakers Association of Australia conference, which I attended last week, was "One Great Idea".
  • Life - Be In It
    I know I'm showing my age here, but I remember the "Life. Be in it™" health campaigns that were popular in Australia during the late 1970s, when I was in primary school.
  • Head First
    Well, here I am on holiday in Italy (in case you hadn't figured that out already ). The weather is beautiful, the scenery is spectacular, and the food and wine are plentiful. I seem to be doing nothing but eating, drinking and putting on weight. To be fair, I've also been doing a lot of walking to help make up for it, and I've got it all figured out: By the time I leave Italy, all I have to do is to walk back to Australia and that should just about even things out!
  • Focus on the Best Returns
    When most people think of leverage, they think of adding more value to what they already do. And in fact that is the most common way I help clients.
  • The Day I Visited Every Web Site in the World
    Did I ever tell you about the day I visited every Web site in the world?
  • Top Ten Internet Tools For Experts For 2008
    I'm sure you've heard of "Web 2.0" and tools like Facebook, Flickr and YouTube. But you might still be wondering exactly how to use them in your speaking / training / coaching / consulting business.
  • Are You Making a Truly Personal Connection?
    If you're looking to add one new technology tool to your marketing suite next year, it should be a regular podcast.
  • The Keynote: A Humorous Interlude
    I was walking along the beach one day, feeling lucky. My life was good. I had all my ducks lined up in a row.

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