- 6 Steps to Start Your Web Site Project
Regardless of size, building a Web site is similar to building a house. There are many decisions to make along the way, most vendors will try to sell the owners on more than they need, and if one is not careful, the project can end up costing more than anticipated. However, when executed properly, a marketer with little technical knowledge can step away with an effective and appropriate Web site for his/her industry by following a few simple guidelines. - Email Marketing: 8 Tips for a Successful Campaign
Although many shy away from email marketing, it is now one of the most effective ways to reach your target market. With a plethora of SPAM emails clogging inboxes globally, the challenge today is providing useful information that your clients/prospects really WANT to receive and understanding how to provide that information in such a way that it is not considered SPAM . While there is no universal solution, the following tips and tricks will help you boost your readership and keep readers coming back. - RSS Revolution: Are You Up to Date?
In a rapidly changing world of technical jargon, many terms are popping up in everyday conversations and the non-technical professional might be overwhelmed. Podcast, blog, IM, domain, URL... the lingo can make your head spin. However, one such term, RSS, has frequently been showing up everywhere and seeping into the world of Online Marketing as well. - Scary Web Site Mistakes - And How To Correct Them
You've built a Web site, you’re getting a decent amount of traffic, but you aren’t getting the kind of response that you had anticipated. Perhaps you’ve reviewed your Web site statistics and have found that nearly all of your visitors leave after viewing your home page. Asking your nephew to design your company Web site may have seemed like a good idea at the time, but there are several simple mistakes that many inexperienced developers make that can drive visitors away in droves. - Six Quick Spring Clean-Ups for Your Site
It’s time to say goodbye to cabin fever and the winter blues as the weather turns warmer and the days get longer. Each spring we devote time to updating our wardrobe for sunny days and even make room in our busy schedules for a little spring cleaning around the house. We want ourselves and our homes to look their best, so why not take the same approach with our business? The change in seasons is a perfect excuse to pay some attention to your Web site, the online face of your business or organization. - The Benefits of Online Training
With our busy lives, conventional employee training can become a repetitive, time-consuming task for all involved. In-person classroom training requires that everyone involved get together at the same time/place, and the teacher must be paid for his/her time, even though the same material is presented again and again. Conventional training involves print materials, travel expenses, and many other cost-producing aspects. - The Future of the Web: 7 Reasons to Become Web 2.0 Compatible
The World Wide Web has revolutionized the economy and impacted the majority of the world’s population in the last ten to fifteen years. Today the Web is not only a resource; for a growing percentage of the population, it is the way we do business. The tools and uses of the Internet are evolving from static, HTML Web pages to interactive, user-driven Web experiences. - Top 10 Myths About Search Engine Optimization
Want to know what really does help boost SEO and what is just a hoax? There are numerous articles, blog entries, and consultants that claim to know what it takes to get ranked, but all the hype equals confusion for most marketing professionals. This article breaks down the top 10 myths in SEO... now you can find out how your strategy measures up. - Top 10 Perks of Google Analytics
Analytics can help track how many people visitor your site every hour, day, week, and month. This can be beneficial to track results of eNewsletter mailings, press releases, promotions, etc. Being able to visualize how many people are using your site is a key part of determining the success of any Online Marketing strategy.
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