Jitender Sharma's Articles in Management

  • Consumer AdviceWhat is identity theft Developing a Business Plan = Developing a Successful Business.
    What is identity theft? (NC)—Identity theft occurs when someone uses your personal information without your knowledge or consent to commit a crime, such as fraud or theft.
  • How to Size an Emerging Market in Your Business Plan
    In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their “relevant market” in their plans. The relevant market equals the company's sales if it were to capture 100% of its specific niche of the market. Conversely, stating that you were competing in the $1 trillion U.S. healthcare market, for example, is a telltale sign of a poorly reasoned business plan, as there is no company that c

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