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‘Install and Neglect’ Policy of Indian ISPs Hinders Internet Growth Internet connectivity in India has decreased when compared to the number of PCs in 2006-07. According to Internet and Mobile Association of India and IMRB report, the proportion of PC owners with Internet connection has shown a decline from 2005-06. In 2006-07, it is decreased to 68% from 75% in the previous year. The Role of Internet in Marketing Research Marketing research specifies the information required to address the vital issues in decision making, designs methods for collecting information, manages and implements the data collection process, analyzes and communicates the findings and their implications. In simple marketing research is about researching the whole company's marketing process. Search Engine Marketing Spending Grew At 30% In 2007 Search engine marketing spending is growing at a rapid pace and the industry as a whole. According to Search Engine Marketing Professional Organization (SEMPO), the Search Engine Marketing (SEM) spending grew at 30% in 2007.The increased growth in search marketing is due to marketers shifting the portion of their spending from other traditional sources to search engine marketing. Online Retail Sales Sustained Its Double-Digit Growth Rate To Reach $175 Billion In 2007 Online retail sales sustained its double-digit growth rate year-over-year, though sales from offline stores are declined indicating that customers are more comfortable with the online shopping than offline stores. New domain registrations record a healthy growth of 17% in the Q1 of 2008 The Internet again recorded an impressive growth during the first quarter of 2008, in terms of new domain name registrations. According to VeriSign, Inc, the domain name registrations in the Q1 of 2008 were 14 million. Across all Generic Top Level Domain Names (gTLDs), “.com” has the highest base. New “.com” and “.net” registrations have increased 12% in the first quarter of 2008 over the same quarter of 2007. Internet as a Tool in Marketing Research – Challenges Internet has become a major source of information in marketing research. Online sources are used to collect data or cross validate the processed data from more than one source to check the consistency of the data. However, it posed new challenges in the areas of data collection, interpretation and validation. Internet Ad Revenues Touches $5.8Billion In Q1, 2008 Internet ad revenue for first quarter of 2008 witnessed second highest revenue ever in a quarter, according to Interactive Advertising Bureau’s research report executed by Pricewaterhouse Coopers. Growth of Search Engine Marketing In Online Business Search engine marketing (SEM) is a set of integrated marketing methods that are used to promote your website or online business on Internet. It enables to reach your target audience and spread your business into global market at a relatively low cost. The method of SEM involves SEO, paid placement and paid inclusion. Google Retains Its Position As Number One Search Engine In US U.S. based search engine major Google’s leadership in Internet search market is unabated. According to Nielson Online May 2008 report on top ten Internet search providers in U.S., Google bagged first position with 59.3% share of the total searches. Yahoo’s competence is deteriorating with the market share of 16.9% registering negative growth over the previous year. Google Continues Its Domination on Other Search Engines With 59.70% of Market Share Google search continued to be number one among the search engines for September 2008. According to Nielsen, market share of Google is 59.70%, Yahoo has 18.10% and MSN has 11.8%. Google, with 4.83 billion search queries, increased to 20.8% from September 2007 to September 2008. eBay Changes Fee Structure, Seller Standards and Feedback Policies eBay provides internet platform of choice for global commerce, payments and communication. eBay has changed fee structure and seller standards in 2008, which were already in effect from late February and the feedback policy came into effect from 19th May, 2008 onwards.

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