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Marvist.com's Articles in Internet Marketing

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‘Install and Neglect’ Policy of Indian ISPs Hinders Internet Growth Internet connectivity in India has decreased when compared to the number of PCs in 2006-07. According to Internet and Mobile Association of India and IMRB report, the proportion of PC owners with Internet connection has shown a decline from 2005-06. In 2006-07, it is decreased to 68% from 75% in the previous year. The Role of Internet in Marketing Research Marketing research specifies the information required to address the vital issues in decision making, designs methods for collecting information, manages and implements the data collection process, analyzes and communicates the findings and their implications. In simple marketing research is about researching the whole company's marketing process. Online Retail Sales Sustained Its Double-Digit Growth Rate To Reach $175 Billion In 2007 Online retail sales sustained its double-digit growth rate year-over-year, though sales from offline stores are declined indicating that customers are more comfortable with the online shopping than offline stores. Internet as a Tool in Marketing Research – Challenges Internet has become a major source of information in marketing research. Online sources are used to collect data or cross validate the processed data from more than one source to check the consistency of the data. However, it posed new challenges in the areas of data collection, interpretation and validation. Google Continues Its Domination on Other Search Engines With 59.70% of Market Share Google search continued to be number one among the search engines for September 2008. According to Nielsen, market share of Google is 59.70%, Yahoo has 18.10% and MSN has 11.8%. Google, with 4.83 billion search queries, increased to 20.8% from September 2007 to September 2008.

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