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15.2% Increase in Online Advertising Revenue in First Quarter Of 2008 Online usage is increasing for both personal and professional activities as the technology is providing new dimensions towards passing the information and increase in revenues. According to IAB Report, in 2008 Internet advertising revenue increased by 15.2% when compared to first half of 2007. Online advertising revenue for the year 2007 was $21.2 billion. The Number Of Internet Users Worldwide Reached To 1407 Million As On March 2008 The increasing number of Internet users every year signifies the growing awareness of Internet usage among the people across the world. According to Internet World Statistics, every year there is approximately one percent growth in the number of Internet users. Google Hits A New High, Yahoo Struggles and Microsoft Is Positive In Search Engine Market Shares Google posted a considerable growth in the number of searches done in March 2008 over the year, according to the monthly report on search engine shares released by Neilsen-Netratings. Though there is a slight raise in the number of searches done through Yahoo, there is a clear decline in Yahoo search engine market share when compared to March 2007’s performance. Yahoo And Microsoft Launches New Services To Beef Up Web Traffic Top search engines Yahoo and Microsoft are revamping their portfolio of services and websites to expand their areas of operation in an effort to increase web traffic to counter Google’s control over Internet. Things To Consider While Hiring An SEO Firm – II There are various SEO firms and consultants that optimize your websites and facilitate in obtaining improved search engine results. These firms use various techniques to increase qualitative and quantitative traffic for your website. How to Get High Rankings on Search Engine Results Page The main objective of every website is to rank top on the search engines. This is possible when the people search for your website with the related keywords. Basically you should know the factors, which influences the search engine ranking, so that you can focus your efforts on them. Google PageRank vs Alexa traffic rank PageRank (PR for short) is the method by which google evaluates the importance of any given site. Pagerank is Google's way of deciding a page's importance. Alexa traffic rank gives rough indication of the traffic your website is getting. This article will explain how the pages are ranked by google and alexa and their objective. PPC – Strengths, Limitations and when to use it Pay per click (PPC) advertising allows your business to advertise your services on the Internet search engines or on websites related to your business. For pay per click campaigns the only time you pay is when an online customer clicks on your ad and visits your web site while searching for some products or services. SEO – Strengths, Limitations and when to use it Search Engine Optimization (SEO) can be defined as the process of increasing the rank of a web site for search engine results while a specific key word is being searched, therefore to increase the volume of traffic to the web site. The higher the website gets ranked the greater the probability of the site being visited. Enhance ROI from your PPC Pay-per-click advertising (PPC) allows a business to display their ads within search engine results or on other websites by bidding on one or more search terms and then to only pay for this when a user clicks the ad and visits their website. Enhancing The Growth Of Online Business Through SEM Search engine marketing is the process which ensures the website online popularity and rankings prominently within the search engine search result listings. A search engine drives maximum traffic to any prospective website.

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