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Mona McGraw's Articles

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What Makes Them Click: Searcher's Intent & Motivation We all know what we sell. We're familiar with our industry, products, and services. We know the names & key phrases. But consider search results from the searcher's perspective! They don't know the industry like you do. Google Adwords: An Untapped Resource? As almost everyone knows, Google is the most popular Internet search engine ever created. Besides being the world's best search engine, Google is also a calculator, an interactive mapping tool, and, in recent years, the most popular place for small to mid-sized businesses to advertise online. Why? Because they have devised an ingenious method of making online advertising extremely affordable and easily accessible to the small business community.

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