Ross Fobian's Articles - ArticleClick.com

Ross Fobian's Articles

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Web Design: Making It Work to Advantage Pay Per Click (PPC) has gained a loyal following among online advertisers today. The set up of PPC is that advertisers pay only when a user clicks on the displayed ads. This may give the impression that PPC is a cost-effective advertising medium but with careless planning, the advertiser could end up losing tons of money. Paying more per click means that the search networks will usually show your ads higher up in search. But this in turn increases advertising costs as it usually generated more clicks and at a higher price. Paying less per click may mean limited exposure but this could generate savings for the advertiser in the long run.

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