Vera A. Leonik's Articles in Marketing

  • The New PR: Communications in Marketing Financial Services
    Communications must be managed: structured, organized, given purpose and administered with measurable results in mind. Communications is part of an organization’s reaction to marketplace events: to changes in the prime rate and the like.
  • Culturing Marketing Media Virus
    Nowadays a huge amount of information about viral marketing can be found, its definitions and types. Moreover, there are not so many experts who are able to flag what is what – what is a hidden marketing or guerrilla marketing - what is said to be substandard marketing campaigns.
  • What business really wants from SCM/e-marketplace.
    Nowadays thousands of IT- professionals are aware of the fact that SCM/e-marketplace is getting more and more popular. Business is a community where everybody is interdependent. Success of one party in business correlation brings benefits to the other one. Failures of others are turning into your own. Our everyday life demands are constantly changing. No wonder that being the best in your domain requires excellence in everything especially if it is an IT industry which serves as a helping hand for the overwhelming majority of other ones.

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