Vishal Saxena's Articles in Internet Marketing

  • Are Search Engines Dying a Slow Death
    The dawn of web 2.0 has heralded a new era, an era of social media websites that come in different guises. The era is witnessing the World Wide Web graduated from being a passive element to being a dynamic component of our lives.
  • The heart and soul of modern E-commerce
    The Internet provides a perfect platform for visitors to look for what they want, analyze the benefits and respond to the offer instantaneously. Converting site visitors into paying customers is envisaged as the penultimate goal for any website.
  • Act II – The world is local again
    The tremendous progression and the number of local searches performed online, makes local search a 'must win battle' for search engines. In an attempt to cater to online users looking for local information, search engines are actively incorporating the local search listing feature.
  • Attract Compel Engage
    Attract, compel and engage is the ACE of Online marketing. Glue it to link building (not in the literary sense) and you would have a scenario wherein link building exercise would not entail sending out countless link requests and the hassle of reciprocating an inbound link to your website.
  • Is your business is only dependent on Google?
    Optimizing a website for every major search engine – Is this exercise worth the efforts required to accomplish this herculean task? ? Accounting for all the things that differentiate one search engine from another, and incorporating all those factors to craft a version that is appropriate for all search engines may be next to impossible, unless you formulate different versions for each search engine.
  • Free Adwords - Doing charity differently
    'Google Grants', a charitable initiative by Search Engine giant Google, is a way of doing charity differently. The program awards free Adwords (pay per click) credit to eligible charities, to help them leverage the benefits of sponsored listings.
  • Riding the Web of Online Reputation Management
    Building reputation, both online and offline, demand years of hard work and millions of dollars. It would be justified to say that reputation management is critical to any organization.
  • Demystifying Pay Per Click Management
    It is important to understand why Pay Per Click is so crucial for the contemporary Internet world the whole business has changed into. Pay Per Click is an effective way of driving traffic to your web site through “sponsored listing".

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