Yoshiko Choy's Articles in Marketing

  • Telemarketing – Generate Big Revenue from Simple Creative Ideas & Small Budgets
    Generate good revenue from simple creative ideas & small budgets. Studies show that telemarketing earns 4 times as much response than direct mail. This is dependant on suitability of nature of your business, its distribution channels, good reward system. Working on a variable revenue basis, reward your telemarketers generously as a form of motivation.
  • Direct Marketing Industry Taboos – Know Your Dos and Don’t
    Know your Dos and Don’ts of Direct marketing taboos before embarking upon your marketing campaigns. To highlight, they are namely National Do-Not-Call-Lists for telemarketing, Permission Marketing for email, unethical spamming, Direct Response Infomercial – Window Period for Do-No-Call restrictions, Direct Mail Bulk Discounts Entitlement
  • Maximize Your Marketing Buzz – Channel Your Communications into One Integrated Marketing Plan
    Integrated Communications defines one focused & unified message across all the marketing mix of advertising, public relations, direct marketing, Internet marketing, all marketing collaterals, keyword SEO, links,social bookmarking, networking. Integrated Marketing Plan is Integrated Communications crafted with an allocated budget.
  • Optimize Your Marketing Budget. Think Low Cost High Impact!
    Shrink Your Budget! Adopt Low Cost High Impact marketing strategies. Consciously think Low Cost High Impact Marketing at onset until it becomes 2nd nature. More Could Be Less, so Niche your market segments. Collaborate, Don’t compete, in offline or online market arenas. Set up a Member-get-Member referral scheme.
  • Can’t Track Your Leads? – Secrets To Simple Lead Tracking Mechanisms Revealed
    Track your ad and site leads with an internal tracking mechanism by installing loop back hotlines, auto-responders, lead & sales tracking analytics. Execute adjustments and changes to the process promptly to generate the optimal revenue both on and offline.

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