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Earning a great deal of revenue for little "effort".
A joint venture endorsement is simply when one business recommends another product, service or event to its current customer base (or prospect base - or both).
The endorser gets a large percentage of any sales that the "endorsee" pulls in as a result of the event - thereby earning a great deal of revenue for little "effort".
These types of endorsements are exponentially more effective than simply advertising - because what makes an endorsement so powerful is the fact that what's truly being leve
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