surjeet kumar's Articles in Business

  • Why cutting your prices is like cutting your own throat
    And it's not only when they tell you they won't buy. Many people in sales mentally calculate the discount into their profit calculations, and start discounting even before they try to close the deal. In almost every sales job that I've worked in, people faced with an end-of-quarter crunch to "make the numbers" start playing the discount game. In many industries, it's become common practice to give away all the profits, and many customers are trained to expect it.
  • New Year's Planning - Critical Success Factors
    Whatever time of the year it is, you have probably set a working direction for the rest of the year, including clear-cut objectives. Your first-iteration plan to reach them should be in place. This now (whatever time it is - if you are thinking about it) seems like an ideal time to rethink the whole thing, doesn't it? In our sped-up 21st century world, plans are subject to change just as soon as - or perhaps even before - they are written.
  • Smart Investment When Buying a Laptop
    Have you priced a laptop computer lately? Buying a new laptop is a big investment; and just how big of an investment you want to make is entirely up to you. Look in your Sunday newspaper flyers to see countless models on sale each week. Initially selections were made by looking at the specifications and the general appearance. However that’s not the sole criteria any longer. Everyday more and more people are now stepping inside the mobile world. With so many models of laptops now available, how
  • How to offer 30 day terms the right way.
    One of the major differences between consumer and commercial transactions is that most, if not all, consumer transactions are paid in cash or by credit card at the time of sale. Because of this, most consumer businesses never have to worry about extending credit to a customer and can run their operations on an "all cash" basis. This allows them to focus on their core competencies because they don't have to carry slow paying Accounts Receivables and go through the expense of collecting on such ac
  • How to Find Those Niche Markets Your Business Can't Afford to Overlook
    How many niche markets are perched right under your nose? ...markets you've been overlooking? Hey, take a look at the customers you have right now. Are there any groups that stick out in your mind? Now let me ask you this...Do your advertisements and sales cater to any of these groups?

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