Posted on November 3, 2009Why Would I Consider Postcard Marketing?
You’ll get an incredible high readership just because it’s visible and in front of the reader before they even decide to read it. What the recipient reader doesn’t know that whoever has supplied the direct mail campaign may have spent more on the...
Direct Mail Articles
Posted on October 28, 2009Postcards can be an effective part of your marketing program
Postcards can be an effective and affordable part of your marketing program. So don't let a lack of writing experience stop you from using them. This article will give you the knowledge and confidence you need to write effective messages for your...
Posted on October 28, 2009Affordable Postcards marketing Tips
Postcards can be an effective and affordable part of your marketing program. Do not, therefore, a lack of experience in writing, you prevent them to use. This article gives you the knowledge and confidence you need to write an effective message for...
Posted on October 14, 2009Are you a Survivor or a Thriver?
If you want to thrive in today's economy you have market your business smart and have the right attitude then you will not just survive – you will thrive. Implement these marketing tips and use them to improve your business sales.
Posted on August 29, 20099 Ways to Improve Your Direct Mail Brochure
Sure, the letter is the most important element in any direct mail package. But don't forget the brochure. It's important too! Whether you call it a brochure, circular, or flyer, make sure it's doing its job -- laying out all of the features and...
Posted on August 29, 2009How to Write "Benefits-First" Direct Marketing Copy
If you are trying to sell a product or a service to prospects, you are instantly up against a tough challenge: You are asking prospects to pay you money. How do you get them to give it to you? By convincing them that you can provide something they...
Posted on August 29, 200910 Ways to Increase Order Form Response
Whether on a Web site or in direct mail, the order form is the place where the reader has to actually sign on the dotted line and make a commitment. Whether you're asking the prospect to order the product and pay up with a credit card number, request...
Posted on August 29, 20097 Tips for Money-Making Postcards
There are times when going with a humble postcard makes a lot of sense. No one knows this better than retailers. If Nordstroms, for example, wants to announce a shoe sale, they don't send you a letter in an envelope that you have to tear open....
Posted on July 26, 2009Should Marketers Promote Branding or Benefits?
Which marketing approach should you pursue? Should you try to build a brand, or should you attempt to sell customers with benefits- oriented arguments? My answer may surprise you, and I'll put it as bluntly as I can . . . Forget about branding!
Posted on August 26, 20097 Ways To Overcome The Prospect's Skepticism
These days prospects read your marketing materials with a very skeptical eye. What should you do to counter the deep suspicion that YOUR emails and sales letters are greeted with? The right way to proceed is to provide the reader with real...
Posted on July 25, 2009Power-Up Your Sales Letter With A “Johnson Box”
Sixty years ago, a direct mail copywriter named Frank H. Johnson was looking for a way to increase the impact of his sales letters. He decided that instead of forcing readers to wade through a mass of copy before making the offer, he would highlight...
Posted on May 26, 2009Get Best Direct Mailing Lists from Crown List
Boosting your business with direct mailing lists is a very wise move to make. When you buy mailing lists, you are investing in your business because you will be able to reach out to more individuals compared to any other means out there. With Crown...
Posted on July 1, 2009Sell Your Offer, Not Your Product!
When you're selling your product via direct mail, email, or your Web site, you've got to give prospects a lot of detailed product information. Why? Because if they're going to part with their money, they're going to want to know all the...
Posted on June 6, 2009How To Test Your Sales Letter
It doesn't matter whether you use snail mail or email to reach prospects. Either way you should plan on doing some aggressive testing. Your testing program should be like a feedback loop that constantly funnels vital data back to your marketing...
Posted on June 6, 20098 Ideas For Better Brochures
If you're going to produce a brochure to help market your product or service, you'd better know what you're doing. Unlike a humble flyer that doesn't cost very much and can easily be reprinted, a full-blown brochure represents quite a little...
Posted on July 1, 20095 Ways To Get Your Envelope Opened
No letter can persuade, convince, or sell if it doesn't get read. That's why, in direct mail, the very first job of the copywriter is to get your envelope opened. What gets envelopes torn open fast? BENEFITS! If the copywriter can prove to readers...
Posted on July 1, 20097 Fulfillment Mailing Secrets
Don't spend time, energy, and money developing a hot lead-generating piece, and then neglect the important fulfillment mailing -- the mailing in which you "fulfill" the request and deliver the promised free item. Check out these fulfillment basics...
Posted on May 25, 2009How Can a Wholesale Mailing List Help Your Business?
All businesses need to have customers as they are what create the profits for the business. Some of the customers that a business has are created purely by chance, where as others have been drawn to the business through marketing or through using a...
Posted on May 25, 2009Use a Direct Mailing List to Boost Profits
Increasing profits is something that every business is looking for, whilst it can sometimes be easy to see how profits can be increased it is sometimes hard to make that happen. Advertising can play a large part in the fortunes of a business, but...
Posted on May 25, 2009Advantages of Using a Business Mailing List
One aspect of business that a lot of people tend to overlook is business to business trading or B2B. A great deal of people only believe that businesses trade with their customers, but this is not the case. All businesses need to get products and...
Posted on June 1, 2009Attract More Customers With Postcard Marketing
Using direct mail postcard marketing, exclusively, will help attract customers and grow your business or professional service practice. Repetition is key to your postcard marketing success. A monthly direct mail postcard marketing campaign will cost...
Posted on February 3, 2009How Smart Nonprofits Increase Donations by Using Gift Strings
If you're not familiar with gift strings, or how to use them intelligently to increase donations, try these suggestions. A "gift string" is the series of dollar amounts asked for in a nonprofit, direct mail fundraising letter. You've probably...
Posted on January 13, 2009Grabbing Their Attention
When was the last time you went to a bookstore? Walking down the isles filled with books you really can't look at just one book at a time. Instead your eyes sweep over all of them at once. But eventually you'll probably grab one of them and take a...
Posted on December 31, 2008The Perfect Direct Mailing Solution
There are many reasons you might come across a situation you need to take advantage of direct mailing services through a professional business. Agility Press can not only provide the direct mail service but they can also provide printing services,...
Posted on December 31, 2008Services Agility Press Can Provide for You
There are many services Agility Press can provide for you. These services include bindery, printing, pre-press and more. They have experts who can meet any of your press or printing needs and the quality is unsurpassed.
Posted on December 14, 2008Are You Marketing to the Right Number of People?
I've seen many companies before who decide to use something like postcard printing and direct mailing. So what they do is create their initial mailing list of all of the different people they plan on targeting.
Posted on November 2, 2008Guide to Understanding the Grey Market
Learn more about the grey market of older consumers and how they can present a valuable market for your business.
Posted on October 31, 2008Marketing Overkill? The Undeniable Role of Repetition in Success
Companies that understand this get all the business; those that don't... don't
Posted on October 31, 2008Specialized Mailing Lists Make All the Difference
The Difference between Hitting Your Target and Missing By Thousands of Dollars.
Posted on October 23, 2008Promoting Heavy before the Holidays - NOT just for Retailers
Seasonal Business Promotion is economically sound for all businesses.
Posted on October 23, 2008Direct Mail Company
Direct mail is a particular kind of mail which is used to promote products, goods or services. To be more specific, direct mail is actually a mail that advertises something. That is why, it is also known as junk mail, advertising mail or ad-mail.
Posted on October 18, 2008Why Start Ups are a Great Source of New Business
New business start ups are a valuable market segment for suppliers of an extremely wide range of goods and services. Start ups can be easier and more profitable to sell to, more loyal, and spend more.
Posted on September 29, 2008Why Mailing Lists Are The Key To Direct Mail Success
How to improve your direct mail response rate by focusing more on your mailing list selection
Posted on August 15, 2008Cactus Mailing : Postcard Mailing Services add buzz to business
Small but terrible indeed, postcard mailing service surely packs a wallop when it comes to direct marketing and promotion. With postcard sizes varying from 4x6, 5.5x8.5 and 6x11, postcard mailing service delivers the complete sales message in a...
Posted on August 9, 2008Cactus Mailing: direct mailing services zoom in on target markets
Cactus mailing is term coined to refer to a specific type of marketing service otherwise known as direct mailing services. By making use of compact marketing collaterals like postcards and brochures, companies can avail of excellent product mileage...
Posted on July 8, 2008Catalog Marketing Ideas for Catalog and Website Marketing Results!
Discover what really works in catalog marketing, get the facts! Awhile back I started collecting all of this priceless information on catalog results, and now I'm sharing it all with you! These ideas will also work wonders for your website marketing!
Posted on July 8, 2008The Internet Copywriting Secrets that will Boost Your Website Sales!
Discover Internet copywriting secrets, get these marketing facts, boost website sales! These ideas will work wonders for your website marketing!
Posted on June 10, 2008Telemarketing - Generate Big Revenue from Simple Creative Ideas & Small Budgets
Generate good revenue from simple creative ideas & small budgets. Studies show that telemarketing earns 4 times as much response than direct mail. This is dependant on suitability of nature of your business, its distribution channels, good reward...
Posted on May 28, 2008Use Simple Tests To Improve Direct Mail Response Rates
Take the guess-work out of your direct mail response rates.
Posted on April 12, 2008Dental Marketing Basics
Data You Can Really Sink Your Teeth Into.
Posted on April 12, 20086 Facts About Postcards That You Can Use to Grow Your Dental Practice
Really Simple Dental Marketing Tips.
Posted on April 12, 2008You Are An Internet User... But Many People Are Not
So What Does This Have to do with Your Marketing Plan?
Posted on April 11, 2008How to Promote a Home Improvement Business
In summary, direct marketing methods provide great opportunities for home improvement businesses to identify and target relevant potential customers on an individual basis, without the interference of competitor's messages that you find with press...
Posted on April 8, 2008The Pitfalls of Email Marketing
Is it or isn't it workable?
Posted on March 29, 2008The Power of Direct Mail and Print Advertising
Direct mail and print advertising are two forms of marketing that can reach a large amount of people that are in your target market.
Posted on March 9, 2008The Marketing Secret Every Child Knows
Learn What You Knew as a Kid, But Forgot.
Posted on March 9, 2008The Marketing-Sales Dilemma
Ramped up marketing as a solution to weak sales techniques becomes the problem.
Posted on March 9, 2008Direct Response Advertising, Is Everybody Really Doing It?
Tips on using direct response advertising to build your business marketing arsenal.
Posted on March 9, 2008Postcards Work
The Fastest, Simplest and Cheapest Way to Promote Any Business.
Posted on March 9, 2008The 4 Step-Program for Using Direct Mail to Recruit
Direct Mail Can Be Used For Hiring Too.
